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Solé Lynds

Consulting purpose-driven wine, hospitality, and luxury brands

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Bridging Cultures in Business

At Solé Lynds, she and her team specialize in connecting purpose-driven boutique brands to global markets — blending strategy, cultural insight, and supply chain expertise to ensure authentic, sustainable growth.

For Corporate Inquiries

Solé Lynds is an author, speaker, and global consultant for the wine, hospitality, and luxury industries. With 15+ years of experience in sales strategy and supply chain expansion, she supports boutique and purpose-driven brands entering new markets with clarity and cultural alignment.

Her upcoming book, "Table 8: The Art of Selling, Living, and Beginning Again", shares a human-centered approach to sales — where selling becomes purpose-driven connection. Solé brings this message to organizations and events, inspiring teams and brands to grow with authenticity.

For speaking, consulting, or partnership inquiries:

Please get in contact.

Work With Us — Solé Lynds Consulting

Who We Are

We help wineries, hospitality groups, and purpose-driven luxury brands expand into new markets with cultural intelligence and strategic clarity — without losing the soul of what makes them unique.

An advisory firm guiding wineries, hospitality groups, and luxury brands in expanding into new markets with strategy, cultural intelligence, and purpose.
We specialize in supporting small and emerging producers, especially those led by women or committed to conscious, craft-based growth — brands who value identity, story, and community as much as revenue.

Our work blends:

  • Sales strategy grounded in authentic brand identity

  • Supply chain structure and market-entry planning

  • Cultural insight that respects regional nuance

  • Storytelling and positioning that create emotional connection, not just visibility

Because global expansion is not just distribution and negotiation —
it is understanding people, cultures, values, and the emotional psychology behind why we choose the brands we choose.
Solé and her team work closely with:

  • Wineries producing with intention and origin

  • Hotels & hospitality concepts designing meaningful guest experiences

  • Luxury and lifestyle brands with a purpose-driven creative vision
     

We believe in elevating small production, independent makers, and women-led businesses to thrive on the global stage — not by becoming bigger, but by becoming truer to who they are.

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Whether your path leads to the United States, Europe, South America, or Asia, we guide your expansion with strategy that feels authentic, grounded, and culturally aligned.

Growth is not just about entering new markets — It’s about expanding your story, your impact, and your voice.

What Our Clients Say

Maria Gonzalez: Exceptional support in entering the U.S. market. My wines from Rioja is now selling in a big supermarket in Texas.

I am working with Solé Lynds to bring my wines into Panama market. 

Alex Chen: A Game Changer, Solé Lynds knows even the simple things of how greeting a new client. For example do not shake hands with some cultures. Her culture insights for business have been a key for my brand.

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